Dropbox status: access issues and outage reports

Problems in the last 24 hours

The graph below depicts the number of Dropbox reports received over the last 24 hours by time of day. When the number of reports exceeds the baseline, represented by the red line, an outage is determined.

Most Reported Problems

The following are the most recent problems reported by Dropbox users through our website.

• Errors (50%)
• Sign in (38%)
• Website Down (13%)

Live Outage Map

The most recent Dropbox outage reports came from the following cities:

City	Problem Type	Report Time
Bournemouth	Sign in	6 days ago
Paramaribo	Errors	1 month ago
Bogotá	Website Down	1 month ago
Auxerre	Errors	1 month ago
Salt Lake City	Sign in	1 month ago
Madrid	Errors	2 months ago

Full Outage Map

Community Discussion

Tips? Frustrations? Share them here. Useful comments include a description of the problem, city and postal code.

Beware of "support numbers" or "recovery" accounts that might be posted below. Make sure to report and downvote those comments. Avoid posting your personal information.

Dropbox Issues Reports

Latest outage, problems and issue reports in social media:

• 
  Natan Hackbarth (@Natan90850688) reported 30 seconds ago

  @peterhowell I used the original pak0.pak. I tested both Dropbox and PixelDrain hosting and tested the exact URL format from the README The app reaches "Fetching PAK" but then fails with "Could not fetch PAK URL" and a 403 error. What hosting method did you use when testing your own pak0.pak?

• 
  Adrien Matray (@AdrienMatray) reported 1 minute ago

  The trap: when ~/.claude/ is in Dropbox, it often seems to work. No error message. Sometimes your preferences load, sometimes they do not. The symptom is silent quality drops you cannot trace. Not a visible failure. That is why people miss it.

• 
  Pelicart (@pelicartza) reported 9 minutes ago

  @lukey_stephens @_avdept real also - dropbox??? why would you pay $5 and not just set up an sftp server

• 
  Shripal Gandhi (@ishripalgandhi) reported 10 minutes ago

  Hey @Dropbox ... Your advanced customer service is horrible! I have benefit chasing them for an important issue since more than 2 days (not counting the weekend) now and I still do not have a resolution. Is it that your reps are allowed to answer only one email per client per day??

• 
  Jean-Baptiste Emanuel Zorg (@calibrated_lies) reported 12 minutes ago

  3. Incentivizes Centralizing BlockSpace Market Ahhh the crux of the problem "... high-volume data ...". Bitcoin is a monetary protocol used for monetary txs any other use make Bitcoin useless. Monetary txs are small. If you want data then get a DropBox account.

• 
  Isha (@VISportsTalk) reported 12 minutes ago

  @DropboxSupport @DropboxSupport Now I cannot even remove editors to folders. The Whole system is down

• 
  Lukman Aufbau (@lukmanAufbau) reported 15 minutes ago

  Dropbox tried paid ads first. Expensive. Low conversion. Stopped. Then built distribution into the product. 3,900% growth. Lesson: Test channels. Kill what doesn't pull. Double down on what does naturally.

• 
  Vincent van der Meulen (@vinvan) reported 17 minutes ago

  @zoink You sit down and open your laptop. It's time to put some design files in Dropbox for coworkers. And ****, you need to finish your hotspot prototype. Your browser is still open on this weird design tool you got access to. Google Docs for design? Cool, but it will never work.

• 
  GLITCH (@Rukkssss__) reported 22 minutes ago

  𝗕𝗧𝗙𝗦 is BitTorrent's decentralized file storage system, and it fundamentally changes how you store and share data. Think about traditional cloud storage: Google Drive, Dropbox, iCloud. Your files live on servers owned by a single company. That company controls access, sets prices, and can delete your data at any time. Your files are only as safe as that one company's security. And if their server goes down? You lose access. 𝗕𝗧𝗙𝗦 works completely differently. Instead of relying on a single server, your files are split into tiny encrypted pieces and stored across thousands of independent nodes worldwide. No single point of failure. No single company holding your data hostage. This architecture delivers 𝗙𝗼𝘂𝗿 𝗠𝗮𝗷𝗼𝗿 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀. First, security. Because files are fragmented and distributed, an attacker would need to compromise thousands of nodes to reassemble your data practically impossible. Second, censorship-resistance. No government or corporation can shut down BTFS because there's no central target to attack. Third, fault-tolerance. If some nodes go offline, thousands of others still serve your files. Fourth, speed. Peer-to-peer retrieval means you often download from the closest node, not a distant data center. So how does it work for actual users? You upload a file. 𝗕𝗧𝗙𝗦 splits it, encrypts each piece, and distributes those pieces to storage providers around the world users who have volunteered their spare hard drive space. When you need the file back, BTFS locates all the pieces from the fastest available nodes and reassembles them. But here's what makes BTFS sustainable: 𝗥𝗲𝘄𝗮𝗿𝗱𝘀. If you have unused storage space on your computer say, 100 GB sitting empty you can lease that space to the BTFS network. You earn 𝗕𝗧𝗙𝗦 𝗧𝗼𝗸𝗲𝗻𝘀 for every byte you store and serve. Your idle hard drive becomes an income stream. For everyday users, this means cheaper cloud storage. Without a centralized company setting monopolistic prices, storage costs drop to market rates determined by supply and demand. It means safer backups. Your encrypted, fragmented files survive disk failures, server outages, and even natural disasters. It means faster file sharing. The more popular a file is, the more nodes store it, and the faster everyone downloads it the opposite of centralized servers that slow down under load. All of this runs on 𝗕𝗹𝗼𝗰𝗸𝗰𝗵𝗮𝗶𝗻 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 combined with BitTorrent's massive existing network. BitTorrent already has hundreds of millions of users worldwide. BTFS taps into that peer-to-peer infrastructure, adding incentives and persistence to what was once just a sharing protocol. Upload, store, retrieve. Or share your spare space and earn. No corporate servers. No hidden fees. No single point of failure. That's 𝗕𝗧𝗙𝗦 decentralized storage built for the real world. @justinsuntron @BitTorrent #TRONEcoStar

• 
  markusdd (@markusdd5) reported 25 minutes ago

  I have the feeling - when I see who is posting this table over and over on here - that this is just a campaign so institutionals can get in cheaper. How am I remotely interested in the statistics within a 1 year window. (apart from the fact that there are many companies on that list that neither have a unique selling point (Dropbox, Doordash, Pinterest etc..) nor were they economically super great investment casess with a lot of upside. It is of course very likely that SPCX will trade extremely volatile within the first year and that we will also see cash-outs by long term private equity holders once the lock-period expires. So if you have cash set aside - no investment advice - consider just not throwing it in all at once. I personally plan on playing this in 3 tranches. 1/3 today, 1/3 on the first significant draw down and then another 1/3 whenever I feel it is appropriate.

• 
  obtuse goose (@abelianraisin) reported 26 minutes ago

  @suchenzang Entire value prop is doing a lot of heavy lifting here everything gcp/aws/azure does can effectively be done in a budget manner by its customers. Dropbox storage similarly (granted it's market cap is way down but still it is a viable business) I have no dog in this fight fwiw

• 
  Abhishek Singh (@0xlelouch_) reported 27 minutes ago

  Interviewer: design Dropbox file sync. I paused and asked what they meant by sync. Whole product? Or just the client protocol? Single user? Team shares? Offline edits? Large files? Mobile on spotty networks? End to end encryption? What’s the SLO for conflict rate and time to converge? Once we scoped it to single-user sync across devices with offline support, I wrote requirements: detect changes, upload deltas, download updates, handle conflicts, resumable transfers, and don’t melt the battery. Non-goals: shared folders and fine-grained permissions. APIs and data model next. I used a file ID stable across renames, plus per-file version and per-device cursor. Client calls: /changes?cursor=..., /upload_session/start, /upload_session/append, /upload_session/commit, /download?file_id&version, /ack?cursor. Server tables: file_metadata(file_id, user_id, path, type, size, content_hash, current_version), file_versions(file_id, version, blob_ref, created_at), device_state(device_id, user_id, last_cursor), and an append-only changelog(user_id, seq, file_id, version, op). Architecture: client has a watcher, a local state DB, and a sync loop. It batches changes, computes chunk hashes, uploads missing chunks, then commits a new version. Server side: metadata service, blob store (chunked, content-addressed), and a per-user change log that devices long-poll or stream. Push notifications help, but the cursor-based pull is the truth. Scaling: shard by user_id for metadata + changelog, store blobs in object storage, cache hot metadata, and keep uploads on pre-signed URLs so the metadata tier doesn’t become the data plane. Chunking makes big files resumable and dedupe-friendly, but it adds CPU and more metadata reads. Tradeoffs I called out: last-writer-wins is simple but loses intent; per-file version vectors are heavier but reduce false conflicts. Chunk size is a fight: 4MB reduces round trips, 1MB retries faster on bad networks. Long-polling is cheaper than WebSockets at scale but slower to react. Failure cases: client crashes mid-upload, so upload sessions must be idempotent and garbage-collected. Network ***** cause retry storms, so exponential backoff + jitter and server-side rate limits. Two devices edit offline, so create conflicted copies and surface it in the client. Silent data corruption, so verify hashes on every download and run background repair. Rename vs edit races, so operations are applied against file_id, not path, and changelog ordering is per user, not global

• 
  Sara (@monamouroui) reported 28 minutes ago

  @SlmnMANUTD @WindowsLatest I didn't care about updating to the latest build. I cared about how Windows 11's AI deleted my Dropbox files from not only my desktop, but Dropbox itself! I managed to find them in DropBox's web Deleted Files folder and recover them. On top of this Windows decided to move all of my files that were on my hard drive to One Drive without my permission. And in the process of doing so created multiple subfolders D: OneDrive/My Documents/OneDrive/My Documents/OneDrive/My Documents/OneDrive/My Documents/OneDrive/My Documents/OneDrive/My Documents/OneDrive/My Documents/OneDrive/My Documents/OneDrive/My Documents/OneDrive/My Documents/OneDrive/My Documents/etc I brought it over the BestBuy to repair the OS because there were other problems, so I cannot tell you how many layers I had to click through to get to my actual documents. I was able to recover the apps that we affected by the update (ScanSnap, Adobe Illustrator, Acrobat, etc) doing a System Restore. But that didn't help with my files.

• 
  Erlendur (@erlendur) reported 29 minutes ago

  @DropboxSupport Web is fine (Firefox on Mac); for me it is your app on iPhone that is broken - no photos upload to Camera Uploads. Error is "some photos couldn't be uploaded". I retry and it is the same.

• 
  Isha (@VISportsTalk) reported 29 minutes ago

  @Dropbox Is your website down? Can't create new folders. Is everyone getting this error?

• 
  Molly O’Shea (@MollySOShea) reported 33 minutes ago

  BREAKING: Merge Launches ‘Agent Handler’ Control AI Access, Tokenmaxxed $$$ Bills, & Stop Mass Data Leaks "We don't trust agents" "The second you connect it to tools, that's where everything goes wrong." OpenAI. Perplexity. Netflix. Uber. Mistral. Dropbox. JPMorgan.. all quietly run on @merge_api Co-Founders CEO @Shensi Ding & CTO @GilFeig dive into it all We cover: - MASSIVE AI Security scares are just starting - Tokenmaxxing bills - Agent Handler - Gateway routing - Winning enterprise logos - The SaaSpocalypse 𝐓𝐈𝐌𝐄𝐒𝐓𝐀𝐌𝐏𝐒 (00:00) Shensi Ding & Gil Feig, Co-Founders at Merge (01:04) Three products. One big bet (03:20) How Merge made the AI pivot (04:42) The Classic Innovator’s Dilemma (05:58) Building culture around AI (07:10) The leverage nobody’s talking about (08:52) Codex vs Claude Code (09:15) The scale nobody knew about (09:47) SaaS, Finance, and the Biggest AI Labs (10:46) Why AI companies buy differently (12:04) What AI sales actually looks like (13:04) The Fastest sales cycles in the market (14:35) Why is Cybersecurity broken (15:59) Merge's solution to agent security (19:16) Mythos, Wiz, and the GitHub Hack (22:34) 1,000 Bot signups in one hour (23:23) Real reason companies pay ransom to hackers (25:43) The State of AI Infrastructure Costs (26:41) Internal AI Governance is the next big problem (29:28) Most Popular Integrations on Merge (30:54) Big Giants are planning big moves (31:54) What does Salesforce going headless exactly mean (33:41) Agents don’t need a UI anymore (36:59) Can this AI generation actually adapt (38:25) What Merge looks for in talent (41:25) The SaaSpocalypse is real (45:03) Are AI valuations actually insane? (47:11) How Merge landed OpenAI, Perplexity, Netflix & Uber (49:02) The Metrics that actually drive the business (49:58) Biggest misconceptions in tech right now (51:55) The market is finally catching up to Merge

• 
  Adi K. (@AdeelKh14332183) reported 33 minutes ago

  Don’t pay for Notion, use Obsidian Don’t pay for Slack, use Discord Don’t pay for Zoom, use Google Meet Don’t pay for Jira, use Linear Don’t pay for Salesforce, use HubSpot CRM Don’t pay for QuickBooks, use Wave Don’t pay for DocuSign, use Dropbox Sign Don’t pay for Calendly, use Cal Don’t pay for Intercom, use Crisp Don’t pay for Webflow, use Carrd Don’t pay for Airtable, use NocoDB Don’t pay for 1Password, use Bitwarden Most startups don’t have a revenue problem. They have a software subscription problem. You don’t need a $30k tech stack to build a great company. You just need smarter tools. That’s an easy $15,000+/year saved.

• 
  Gergely Orosz (@GergelyOrosz) reported 37 minutes ago

  Well this is ironic: Ironic: been recommending a resume service built by an ex-Dropbox eng for years (a side project, but a good one.) Dev pivoted to building an AI Engineer - fine! But now resume site is down. Customers billed. Support nonexistent. AI made it... a lot worse!

• 
  Yaroslav (@yarslav) reported 38 minutes ago

  this post has been up for just about a day > 10+ leads for long-term packaging work > almost 200 new followers > impressions up across the whole account yet I declined every single lead I've never worked on a per-project basis, always valued long-term relationships but recently I decided to make it even more exclusive I keep the number of channels i work with deliberately VERY small so each one gets my full strategic attention but no matter how selective I am, this type of work has a ceiling I can only work with so many channels at once so I started building something bigger, that is beyond my time and solves a real problem all creators face youtube has become a real industry, with creators running teams of 5, 10, 15+ people but the tools haven't caught up everyone's still spreading their production across notion, slack, drive/dropbox, frame, and more tools just to run their channels because nothing was built specifically for youtube production until now. @feedzyio

• 
  Thomas Oomens (@HonestDevIO) reported 40 minutes ago

  Drew Houston stepping down as Dropbox CEO. 314 comments on HN, most reading like a eulogy. Cloud storage went from 'this changes everything' to 'it's just a folder' in about a decade. The moment Google bundled Drive for free, the moat was gone. What's the modern equivalent — something we think is defensible today that'll be commoditized by 2030?

• 
  bayleigh | HEARD BABYLON 💙 (@eternalwarnings) reported 40 minutes ago

  sorry it's boofed quality my Dropbox account was not working so I had to ss for the time being

• 
  J. (@munchivelo) reported 46 minutes ago

  track back to just over a year to now. i'd built an automated ecommerce flow that took a whole store end to end. seo would research trends, products, and map those into .js scripts which would launch prompts that read those research files. that would feed an image gen prompt which created designs, set to specific standard. i'd generate them, and then ANOTHER prompt, would check the images, score them with a criteria, and either move them to an accepted folder, or move them to an archive folder. the accepted folders, would automatically fire a script which would open photoshop, map the image to smart layers, in a 'product shot' template i'd made, and then export all of the final product shots to another folder, and then exported the flat designs which would be used for the products. another script took the product images, did visual lookups, generated all product descriptions, renamed the images and generated the seo text. it ran optimizations locally via a jpegoptim and oxipng script. it then uploaded them to dropbox, and via API, would generate a dropbox link map. i had one barebones csv template, which i'd run a ps1 script through to map json files into the csv rows, and insert the dropbox link map. all my images, links, followed the exact same slugs, so it turned 2 hours of manual work into a 5 second bulk rename and insert. it then converted that csv into json, which then itself converted that json into ld-json for product rich listings. ai would write the product description based on a dataseo keywords, and googletrends json file that would run on every product type. collecting keywords for that specific product. it also formed it around brand profiles, copy guides and other things. this was sonnet 3 days, GPT 4.0 days, and it STILL wrote great copy when it had the right guidance. in the .js file, i'd replace all em dashes with a hyphen if they ever appeared. i built a custom product uploader, built my own php plugin which synced to local .js files and connected via rest. it was (and still is) one of the best wc product uploaders that exist, as it completely resets filterlookups only for that product, and is lightning fast because i upload it directly into woocommerce rows from json. no importers, no wordpress malarkey, or WC rest needed. it was 50x faster than wc's own CSV import. the images would be uploaded via ftp, and then on detection, would sync those to the media library, and i'd upload the image meta from the seo run, so they all had captions/alt text etc. it took what would be 3-5 hours of manual work per product, and congested it into a 2 minute image to fully live product system. after that, i'd export sales data, the ai was constantly learning, sales data feeding back to files, which would then teach the ai what products work, what doesn't. what copy worked, what copy didn't. that would then flow back into the original source files which told the ai what images to gen and what products to launch. all of it was local on my pc. i wasn't selling an saas. it was just something that worked for my very particular setup. the thing about it is; i built that mostly with GPT 4.0 and a little bit of 3.5! mostly copy and pasting code manually from the chats in chatGPT. all the plugins, the php, everything. then some of it got improved inside vscode back on the old original copilot plans, when $10 used to last you an entire month of none stop coding. this was before n8n, before agents were even a thing. all of that I built very specifically for myself, local, syncing folder to folder, json file to json file. python scripts watching files, and .ps1 files that would follow up with other .ps1 files, which launched .js files which contained prompts for AI, and hitting the openAI API's whenever I needed the AI layer. eventually i built a terminal tool, which would allow me to run the scripts from the terminal, and i'd manually type in the slugs for which products i wanted processed. all files would sit in specific folders, and scripts would do the rest. i was so excited about that, giving my terminal app a shortcut icon and putting it onto my taskbar. that was a year ago. fast forward to now. the game has changed so much. ANYTHING and i mean anything is possible now. people 'new' to codex, and CC etc don't know how good they have it. my advantage is that i have a year of scripts, a year of tools. i've laid the SYSTEMS in place, to fully map out entire features, precisely, and organized, and build out projects, in one hour, and have it implemented within the next. entire saas features - mousework. but i've had this ******* idea for so long, to build a fully automated, self learning ecom business, that launches products end to end based on it's own research, writing, and growth, but the complexity of it previously , and being busy with life, it never got finalized. the secret is i sync it via etsy too, but they're API keys take FOREVER to aquire, but built my own etsy system, product uploader, which runs across 7 different stores. however, now, i've finally been building the replacement for it. i'll be able to run that exact same system, except this time through a full app, with a canvas, and agent systems instead of .ps1 scripts. not to say i won't run scripts; they're an integral part of any automated workflow, but now it has superpowers, and it can do so so so much more. all the ideas I wanted to do, automated, fully, end to end. not only that, but i moved away from woocommerce entirely. instead i just built my own website builder, which is also fully automated end to end. my brand profiles, my artwork system? i'm still using those, just for more things. now i can launch 50 brands just like it, running the same system, all in about 5 minutes. whether it's saas, local service, or online ecom. i also built an ai automated ad builder. it takes my brands images, or generates images. i've got background removers, and full skills and agents which fully generate the ads for me. it mixes all that into seedance videos, and posts in logos etc. now i take those image/videos, and build instagram, tiktok, facebook vids, generate descriptions, and upload them automatically. it has an every growing library to source from, templates to use, and the system derives right with the websites, so all themes/styles match precisely to the brand. this is why it's so great building for yourself. the amount of reusability you get with it, the fact it's free forever, can never be beaten. none of these saas companies get it. and they're heading in the wrong direction. we could already DO half of what these companies are doing. my own personal SEO system, which i built for my automated web builder, is already 10x better than any yoast, rankmath etc. i skip expensive ahrefs, semrush, and just rebuild their services myself, using API, which is 100x cheaper. except this time it FEEDS my system, and i don't need to lay a finger on it. nobody cares about these little one off apps that won't exist in a year. they're either failing to see the future, or they're hoping for an early exit before they know the dominos start falling. and they don't get it. their 'app' is just a little tiny module in something that thinks bigger. people will want PRIVATE systems. all speaking to each other. not 1200 integrations and 1200 invoices to send to, that don't even have a ******* brain. i'm not selling anything yet. but if you're interested in seeing how i think about automation, then stay a while and listen. the tool i'm building will absolutely help you too. but i'll be honest. i'm actually quite scared to release it, solely down to how powerful it is. not many people do it like i do, and i'm finally on here to tell the world. if you're a cannabilistic, sick sadistic, son of *****, 666, you're in pain but you sit and stick with it, in the midst of business, then drop a you know what.

• 
  Windows Latest (@WindowsLatest) reported 46 minutes ago

  Windows 11 June 2026 update, which was supposed to make PCs faster, is crashing some PCs with BSODs, breaking OneDrive integration in File Explorer and custom folder icons, and causing other problems. We're seeing reports that Windows 11 KB5094126 is causing boot failures on some PCs, mostly HP enterprise hardware. The worst reports involve BitLocker recovery loops, Black Screen of Death/BSOD failures, Secure Boot signature errors, and error 0xc0430001. Affected models appear to include HP EliteBook 840 G10, HP ProBook 460 G11, HP Engage One Pro G2 AiO POS, HP ZBook, and some Dell Precision systems. The likely trigger is Secure Boot certificate handling + EFI partition space. On older images with a 100MB EFI partition, Windows may fail to update Boot Manager because there isn’t enough space, especially on HP systems where firmware recovery files can bloat EFI. There are also File Explorer cloud integration issues. OneDrive, and in some cases Dropbox or iCloud Drive, may stop opening from the sidebar/tray shortcut after KB5094126. Microsoft also confirms desktop.ini hardening can break custom folder icons or localized folder names from untrusted sources. KB5094126 is important, as it fixes 200+ security bugs, but be careful, as it could cause havoc on some PCs.

• 
  Sourav Dutta (@sourav12dutta) reported 46 minutes ago

  @ishankbg @Siradhvaja @PhilipPanass Yes, shodhganga seems to be down. Can you suggest how I can post a folder with 10 pdf files here? Both dropbox and wetransfer are asking for email id.

• 
  Timbitz (@Timbitz01) reported 46 minutes ago

  @TodayUpdates0 @RedLineReportt They can be if they want as far as I'm concerned. But the problem is.. that's not how they are voting. It's all the mail in and absentee voting and the anytime dropbox and the counting til they win that's the problem.

• 
  Harshita Renee (@harshitaxmars) reported 50 minutes ago

  Despite me having proven him wrong about the exact requirement table issue he pinned on me as a “it’s her problem, shut her up” (Dropbox has the scoresheet proving I was not out of line, they were), I don’t think he can ever be wrong. That is just technical error on his part.

• 
  Gavin (Owner 67 Designs) (@67Designs) reported 51 minutes ago

  @DumbMoneyCapitl That could be argued, sure. But it misses the bigger picture. The real issue isn’t whether Jim and SCS have a working Dropbox—they clearly do. The problem is that VC funds are desperately hunting for places to deploy all their capital, and businesses like this simply can’t deliver the returns those funds require because of their heavy capex profile. It’s a classic square peg in a round hole from a funding and returns standpoint.

• 
  YC Insights. (@Aiagent_s) reported 52 minutes ago

  March 23, 2018. Dropbox IPOs on NASDAQ. Surges 40%+ day one. Market cap: $12B First YC company ever to go public. Drew still owned 30%. The real lesson: both rejections were right. Both made the company better. Treat each rejection as a specific diagnosis. Then fix that specific thing.

• 
  Jody (@Jody28391214234) reported 53 minutes ago

  @sarahadams @BenghaziAttacks @BentonDave28405 Same with me Sarah - running into trouble trying just to get the report from DropBox. Help.

• 
  Abdullah (@abdinmotion) reported 57 minutes ago

  One video. $48 million in revenue. No ads spent. That's the Dropbox story and most product teams still haven't learned from it. Here's what actually happened: Dropbox had a technically brilliant product that no one understood. Instead of adding more features, they made a 2-minute video that showed *exactly* what the product did. Simple. Specific. Human. Signups went up 10% overnight. Big companies spend millions refining their product. Then they describe it in six bullet points on a landing page and wonder why the sales cycle takes forever. The product video isn't marketing. It's compression. It compresses trust, clarity, and desire into 90 seconds. If a user can't understand your product in a video, the product isn't the problem. The story is. When was the last time you watched your own product video as if you were a first-time user?